We thought you guys might be interested in seeing some of our process in Adobe Illustrator. This particular piece featured in the video above is currently being used to promote our newly offered custom designs, so definitely go check those out after the video! In any case, the technique we're using for this graphic is know as cel shading. You might recognize this aesthetic from the cartoons you grew up with, such as Batman: The Animated Series and Spongebob Squarepants. With this creative style, value is achieved through blocks of color, rather than smooth gradients. It makes for a very graphic, eye-catching finished product and compliments the constraints of Adobe Illustrator quite nicely. It can be a bit tedious at times, but it can also be really fun. Not much precision is needed, and there is a certain neatness to it that Photoshop painting can't attain.
As you're watching this video, you're probably thinking "wouldn't Photoshop be faster?", and the quick answer is "yes". However, there are a few key advantages to producing illustrations in vector format instead of raster. For one thing, the Adobe Illustrator Cel Shading technique is very conducive to a mouse, or even a track pad, since it mainly relies on the utilization of the pen tool. Thusly, there is no need for an expensive tablet, and certainly no need for attempting to use a brush tool with a mouse. Secondly, and most significantly, vector graphics are infinitely scalable. That means you won't have to worry about any loss of quality, and you'll be able to adapt your art work to any size or format. Lastly, Adobe Illustrator is just a really fun program to work in.